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10
Jun
Sharing Your Green Event With Your Guests: Tell Them What You Did

What is the most effective way to let event attendees know the special event is green?

Great question, and one of my current favorite’s to help clients produce! Recently I commented to Teresa’s blog post on a wedding invitation she recieved and her concern over the sustainability of the food on the menu she had to pick from– beef, fish or vegetatrian. Her post is a great example of a guest that have sustainable values, and wants to know you’ve considered the future of the planet in the poduction of your special event.

So, to get the conversation rolling that you are having a green special event start with the invitation– the first point of contact. Be sure to include that is is printed on recycled paper, or has plantable seeeds embedded. Guests will be looking for this information– I’m telling you!

Next, if you are serving an organic and seasonal feast, let them know — “We’re proud to serve you a variety of seasonal and local organic foods at our special event…”. And because fish populations are dying around the world do to over fishing, let your guests know you and your caterer are serving sustainably sourced seafood! It will give everyone some peace of mind when making their selections.

Next, post it on your web site. Be sure to include a section of your site that lists your commitments to greening your special event. Consider linking to local resources for more information or to nonprofit organizations that inspire you to care for the planet. It’s important to engage your guests in who you are and what you care about!

Next, include in your program some language that you have greened your event. I like to have a heading that says “Greening Graduation” — if it’s a graduation I’m producing. You should include any sustainable vendor names that you feel deserve recognition, and list all the ways you integrated organic, local, seasonal, and carbon offsets in to your event.

Next, if you are having a program of some sort, or at the wedding reception, consider making a public announcement — “To showcase our values for the future of the planet we’ve created an event that is zero waste, has a low carbon impact, and is water conscious….”. Encourage guests to do that same at their next event and through out their lives– this is where your thoughtful “green favor” will come in handy!

Finally, display a plaque at your buffet or at your check-in table. Show all your guests that this is something meaningful to you and important by displaying it in the open. It is amazing how many people read these plaques and have side conversations on how cool it is…I’ve seen it, many times!

Have fun sharing your values and commitments to a healthy and vibrant future we all desire! Let me know if you’ve done something you thought was unique others should try.


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